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This clearly has not benefited from market testing. Generic cover lines, e.g., “Pages from the Pen of a Female Jihadist” don’t work, they need to be keyed to specific interest drivers, preferably something topical, and showing some attitude. Puns are ok as long as they don’t hide what the story is about, e.g., “Hello Mullah! Hello Fatwa!” Or: “Accessories of Evil” for a feature on self-detonating earrings.
I don’t see much evidence of their “sweeteners,” and not to be harsh, but the background and rifle image seem kind of clip-art, embarrassing for a “US-style glossy.” Especially for covers, money spent on photo is well invested. The veil image used in the inset near the logo area hints at the impact it could have full size. A decent photographer could do something striking with a model wearing the veil and holding the rifle.
Al Qaeda is targeting Muslim women with a brand new U.S.-style glossy magazine that offers home and beauty tips alongside testimonials from the wives of suicide bombers and female jihadists. The first 30-page issue ofAl-Shamikha was recently made available for purchase online by the Al Fajr Media Centre.
Read more at The Atlantic Wire