New Yorkers, get ready for Scooter, the new NYC parenting magazine I’ve been editing this summer for the New York Observer. (That’s a mock cover, I’ll post the real one next week.) FishbowlNY:
The Observer Media Group is launching New York Observer Scooter, a bi-annual magazine targeting parents who have grown up in the city. The magazine is free, and will have a circulation of about 40,000 in Manhattan and Brooklyn.
Peter Feld is Scooter’s Editor-in-Chief. He says the magazine will showcase the advantages of raising kids here. “Scooter will be highlighting ‘only in New York’ attractions — the playgrounds, brunch spots and hidden spaces that are the city kids’ birthright.” Brunch spots? We had no idea kids brunched.
The web presence isn’t up yet but you’ll soon be able to see content online at ScooterNY.com and follow on Twitter at @NYOScooter. We will have items and stories from writers like Elizabeth Spiers on Michael Apted’s Up series, Jennifer Wright (of TheGloss) on why wanting to move to the suburbs is a dating dealbreaker, Chris Mohney’s beloved reviews of his son’s toys, Michael Idov on which mixologists serve the best mocktails, and John Donohue on the neighbors who drove his family from their Park Slope home.
Plus: back-to-school fashion styled by Erin Marsz, nursery decor by Alexa Stevenson, D.I.Y. Halloween costumes and lots more! Features include Amanda Benchley’s look at kids growing up left-handed, a profile of RedRover founder Kathryn Tucker, a design critique of New York City playgrounds by Kimberlie Birks, and tips from an Anonymous Dad on surviving the preschool admissions racket.
Also: Babies Who Brunch!