think locally act globally

Clark Hoyt, 11/1/09:

[Keller] said… they will look at the 70 blogs on the paper’s Web site to see if any are not justifying themselves.

David Carr to Simon Dumenco, Ad Age, 6/5/09:

We don’t need more blogs at The New York Times. We need – this is just my opinion – fewer blogs that are denser.

This is exactly right. Print media doesn’t understand blogging so they go slap-happy setting up multiple blogs on their sites, sometimes updated once every three days, or week. A professional blog needs density and needs to develop narrative. Gawker, and The Corner on National Review Online are two of the best examples of this.